OVERVIEW
Develop compelling narratives with supporting frameworks to resonate with target buyers in a clear, differentiated, and consistent way.
For select clients, I offer full-stack product marketing consulting to help scale efforts: research, frameworks, launches, collateral, the works!
HOW IT WORKS: POSITIONING PLAYS
Project kickoff call
Internal interviews
Lightweight competitive scan
Existing messaging review
Intake synthesis and readout
Positioning strategy proposal
GTM execution roadmap
Anchor asset creation [2 rounds of edits included]
Once the strategy is set, I can stay on to support GTM execution and help build out the core sales and buyer materials.
[optional fractional PMM extension]
1 - 5 months
I’m Kelsey, a marketing strategist who helps companies bring their go-to-market plans to life by sharpening their messaging. I specialize in designing and building positioning plays that give commercial teams the clarity and structure they need to execute with purpose, precision, and pace.
I've spent a decade at startups and scaleups leading high-performing marketing teams and launching dozens of B2B tech products and campaigns in competitive, complex industries like cybersecurity and HR tech. I know firsthand how hard it is to build a strategic foundation when cross-functional silos, shifting priorities, and fire drills pull teams in different directions. I help synthesize that noise and create a clear, structured springboard for scaleable success.
"People like Kelsey are hard to come along — she’s hardworking, wicked sharp, and most importantly, knows the right things to focus on as a PMM. She also has both high IQ and high EQ — something most leaders lack.
Kelsey’s "customer first" mindset shaped every project she touched, ensuring that messaging and GTM strategies truly resonated with the audience and delivered results.She has a clear understanding of desired outcome, how to measure it, and how to reach it methodically but also pivot as needed when presented with new data. If you're looking for someone who combines strategic thinking, dedication, and a passion for the customer, Kelsey is the person you want on your team."
"Kelsey is an exceptional product marketer whose user-first approach and dedication elevated every product launch we collaborated on. She quickly became a respected voice in the room, both internally and among our customers.
She is very innovative and I particularly enjoyed concepting and validating new products with Kelsey. Beyond her professional talents, she was genuinely a delight to work with, bringing energy and insight to everything we did together."
“I had the pleasure of working closely with Kelsey at Obsidian Security, and she is hands down one of the most strategic and execution-focused product marketing leaders I’ve collaborated with. Kelsey brings a sharp marketing strategy mindset, seamlessly blending market insights, competitive positioning, and customer needs to craft compelling messaging and go-to-market plans.
She not only develops and executes impactful marketing campaigns but also excels at content strategy—creating high-quality messaging, thought leadership, and assets that truly resonated with our audience. Her ability to translate complex security concepts into clear, differentiated, and engaging narratives played a pivotal role in propelling our marketing efforts.
Beyond her marketing expertise, Kelsey is an exceptionally collaborative and easy-to-work-with leader. She partners seamlessly across product, sales, and design, ensuring alignment and driving results. I can't wait to work with her again!”
“Kelsey is one of the most talented product marketers I’ve worked with, and somebody who embodies leadership in every sense of the word.
Her customer focus, messaging and positioning, and communication skills were an asset not only to our team, but to every part of the business that she touched: sales, product, customer success, and beyond. You’d be hard pressed to find someone at the company—or one of our customers—who didn’t benefit in some way from Kelsey’s hard work and thoughtfulness.
I was especially inspired by Kelsey’s self-starter attitude and her ability to identify those areas where product marketing could deliver the most impact for the business. She would translate her deep fundamental understanding of our products and customers into strategic go-to-market plans, insightful collateral, comprehensive sales enablement, and more."