Clients who realize the most value:
Startups and scaleups
Looking to launch products, campaigns, and sales plays that reinforce, rather than distract from, their core narrative.
Resource constrained teams
In need of outsourced expertise, an extra set of capable hands, or both!
You only get one chance to make a first impression.
Buyers are more empowered than ever, market dynamics are constantly shifting, and competition is relentless. You need to move quickly - but with intention - in order to cut through the noise. When you take the time to align your positioning with your business strategy, every initiative works harder, every resource is optimized, and every message drives more meaningful impact.
My services
Strong positioning and messaging lays the foundation needed to turn strategy into lasting impact. Together, we can extend your resources and expertise to get your go-to-market off on the right foot.
Go-to-market plays
Custom GTM plays create a strategic springboard for tightly scoped commercial initiatives and narrative renewals. Give teams the positioning clarity and structure they need to execute with purpose, precision, and pace.
PMM consulting
For select clients, I offer full-stack product marketing consulting on a retainer basis. Research, messaging, launches, collateral, whatever you need to bring your GTM strategy to life as effectively as possible.
THE PROCESS
From kickoff to results in just 8 weeks
2-month packages starting at $12,500 / month
Discovery
The discovery phase allows me to gather just enough insight into your strategy, customers, product and market to be dangerous without slowing down progress:
- Project kickoff call + internal SME interviews
- Existing positioning review
- Lightweight competitive scan
- Intake synthesis and readout
3-4 weeks
Design
The design phase centers around a practical application of your positioning to an anchor asset, grounding our strategy work and shaping the initial messaging framework.
- Positioning strategy workshop
- Weekly status syncs
- Anchor asset (pitch deck/webpage/brief)
- Messaging framework + GTM roadmap to guide ongoing initiatives
4-5 weeks
Delivery
Optional retainer-based consulting extension. Once the strategy is set, I can stay on to support execution and help build out core sales and buyer journeys.
This phase is highly customized and variable based on the client's unique needs and internal resources.
Month to month basis
“You can’t change the wind. But you can adjust the sails to reach your destination.” - Paulo Coelho
About Me
I’m Kelsey, a go-to-market strategist who helps companies bring their GTM plans to life by sharpening their messaging. I specialize in designing and building positioning plays that give commercial teams the clarity and structure they need to execute with purpose, precision, and pace.
I've spent a decade at startups and scaleups leading high-performing marketing teams and launching dozens of B2B tech products and campaigns in competitive, complex industries like cybersecurity and HR tech. I know firsthand how hard it is to build a strategic foundation when cross-functional silos, shifting priorities, and fire drills pull teams in different directions. I help synthesize that complexity and create a clear, structured springboard for scaleable success.
Testimonials
"Kelsey built the product marketing function into a powerful asset at Nayya. From jumping into a website overhaul and a product launch in her first month to developing a comprehensive collateral library for our GTM teams.
Kelsey knows how to roll up her sleeves and create a ton of value. She is never shy about sharing her opinion, and explaining her thinking. The hard problems that arise around positioning and messaging are where she digs in and often finds an elegant and easy-to-understand framework. If you are lucky enough to have her time and attention focused on your product/company, make the most of it!"
"People like Kelsey are hard to come along — she’s hardworking, wicked sharp, and most importantly, knows the right things to focus on as a PMM. She also has both high IQ and high EQ — something most leaders lack.
Kelsey’s "customer first" mindset shaped every project she touched, ensuring that messaging and GTM strategies truly resonated with the audience and delivered results. She has a clear understanding of desired outcome, how to measure it, and how to reach it methodically but also pivot as needed when presented with new data. If you're looking for someone who combines strategic thinking, dedication, and a passion for the customer, Kelsey is the person you want on your team."
“I had the pleasure of working closely with Kelsey at Obsidian Security, and she is hands down one of the most strategic and execution-focused product marketing leaders I’ve collaborated with. Her ability to translate complex security concepts into clear, differentiated, and engaging narratives played a pivotal role in propelling our marketing efforts.
Beyond her marketing expertise, Kelsey is an exceptionally collaborative and easy-to-work-with leader. She partners seamlessly across product, sales, and design, ensuring alignment and driving results. I can't wait to work with her again!”
"Kelsey is an exceptional product marketer whose user-first approach and dedication elevated every product launch we collaborated on. She quickly became a respected voice in the room, both internally and among our customers.
She is very innovative and I particularly enjoyed concepting and validating new products with Kelsey. Beyond her professional talents, she was genuinely a delight to work with, bringing energy and insight to everything we did together."
Get in touch
Kelsey Brazill, Founder
New York City Metropolitan Area